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Kian Richards - Founder and Principla Consulant at Precise Market Insights

👋 Hey, I’m Kian - a marketing consultant based in Sheffield.

 
​When most people walk into a business, they see shelves, lights, maybe a fancy logo.

I see leaks. Missed opportunities. Wasted attention. Offers that don’t convert.

And when I spot it - I fix it.
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My Story

How did I get here?

Back in 2020, I skipped the whole university hamster wheel and jumped straight into the real world. First job? Packing custom exhaust pipes in a warehouse, a job that I enjoyed, but left to pursue my dreams of entrepreneurship.

At 19, I left that stable job to launch a pet supply e-commerce business. Took my shot. Got early traction. But I quickly realized: I was more obsessed with the engine of the business than the products on the shelves.

From there, I helped start Citadel Business Academy in May 2023 - a South Yorkshire based social enterprise helping aspiring entrepreneurs launch their first business. This was where everything clicked. Helping others get results lit something inside me.

I wasn’t just guessing anymore. I was implementing marketing strategies and funnels that worked. I helped startups find their audience, attract the right clients, and stop wasting their budget on the wrong moves.

Now I do this full time.

Whether you’re a service provider, bakery, or digital hustler — you can’t afford to make business decisions on vibes. I bring the data. The lens. The ruthless breakdown of what’s working, what’s not, and how to sell harder, faster, better.

 

If you’ve got a product or service worth buying - I’ll help make sure people are buying it.

Let’s fix the leaks. Let’s grow your business.

About Precise Market Insights

Precise Market Insights is a marketing consultancy dedicated to helping small businesses to access an outside mind, an accessible consultant who will help them run through all of their marketing strategies and material.

We make sure your content, funnels and ads are performing as effectively as they should be. We do this by uncovering the real behaviours, motivations, frustrations, and desires of your ideal clients - so you can market more effectively, communicate with precision, and attract more of the right customers.

Founded with a passion for human psychology, behavioural insight, and data-driven messaging, Precise Market Insights combines practical research methods with strategic analysis to give business owners a clearer path to customer growth.

 

From detailed marketing audits, full content planners and access to guidance at any time, our tailored consulting plans are designed to give you insights you can act on - not just information.

 

Whether you're a service-based business looking to refine your offer, a marketing agency wanting deeper customer intelligence, or a founder struggling to reach the right people, Precise Market Insights is here to help you go full 180 on your marketing struggles.

Contact

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I'm always looking for new and exciting opportunities. Let's connect!

0114 312 2256

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