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Kian Richards - Founder and Principla Consulant at Precise Market Insights

👋 Hey, I’m Kian — and I see what others miss.

 
​When most people walk into a business, they see shelves, lights, maybe a fancy logo.

I see leaks. Missed opportunities. Wasted attention. Offers that don’t convert.

And when I spot it — I fix it.
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My Story

How did I get here?

Back in 2021, I skipped the whole university hamster wheel and jumped straight into the real world. First job? Packing custom exhaust pipes in a warehouse, a job that I enjoyed, but left to pursue my dreams of entreprenuership.

At 19, I left that stable job to launch a pet supply ecom brand. Took my shot. Got early traction. But I quickly realized: I was more obsessed with the engine of the business than the products on the shelves.

From there, I helped start Citadel Business Academy in May 2023 — a social enterprise helping aspiring entrepreneurs launch their first business. This was where everything clicked. Helping others get results lit something inside me.

I wasn’t just guessing anymore. I was doing market research that worked. I helped startups find their audience, attract the right clients, and stop wasting their budget on the wrong moves.

Now I do this full time.

I built Precise Market Insights to give local businesses something they rarely get: Clarity.

✅ Who actually buys from them.
✅ What triggers that buying decision.
✅ Their clients emotional viewpoint and situation.

✅Position yourselves in front of them
✅ And exactly where to find these people.

Whether you’re a service provider, bakery, or digital hustler — you can’t afford to make business decisions on vibes. I bring the data. The lens. The ruthless breakdown of what’s working, what’s not, and how to sell harder, faster, better.

 

If you’ve got a product or service worth buying - I’ll help make sure people are buying it.

Let’s fix the leaks. Let’s grow your business.
Let’s actually know your customer.

About Precise Market Insights

Precise Market Insights is a Sheffield-based market research consultancy dedicated to helping local businesses develop a deeper understanding of their target audience.

We specialise in uncovering the real behaviours, motivations, frustrations, and desires of your ideal clients — so you can market more effectively, communicate with precision, and attract more of the right customers.

Founded with a passion for human psychology, behavioural insight, and data-driven messaging, Precise Market Insights combines practical research methods with strategic analysis to give business owners a clearer path to customer growth.

 

From structured customer interviews to competitor positioning and content direction, our tailored consulting plans are designed to give you insights you can act on — not just information.

 

Whether you're a service-based business looking to refine your offer, a marketing agency wanting deeper customer intelligence, or a founder struggling to reach the right people, Precise Market Insights is here to help you turn research into revenue.

Contact

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I'm always looking for new and exciting opportunities. Let's connect!

0114 312 2256

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