My Story
How did I get here?
Back in 2021, I skipped the whole university hamster wheel and jumped straight into the real world. First job? Packing custom exhaust pipes in a warehouse, a job that I enjoyed, but left to pursue my dreams of entreprenuership.
At 19, I left that stable job to launch a pet supply ecom brand. Took my shot. Got early traction. But I quickly realized: I was more obsessed with the engine of the business than the products on the shelves.
From there, I helped start Citadel Business Academy in May 2023 — a social enterprise helping aspiring entrepreneurs launch their first business. This was where everything clicked. Helping others get results lit something inside me.
I wasn’t just guessing anymore. I was doing market research that worked. I helped startups find their audience, attract the right clients, and stop wasting their budget on the wrong moves.
Now I do this full time.
I built Precise Market Insights to give local businesses something they rarely get: Clarity.
✅ Who actually buys from them.
✅ What triggers that buying decision.
✅ Their clients emotional viewpoint and situation.
✅Position yourselves in front of them
✅ And exactly where to find these people.
Whether you’re a service provider, bakery, or digital hustler — you can’t afford to make business decisions on vibes. I bring the data. The lens. The ruthless breakdown of what’s working, what’s not, and how to sell harder, faster, better.
If you’ve got a product or service worth buying - I’ll help make sure people are buying it.
Let’s fix the leaks. Let’s grow your business.
Let’s actually know your customer.
About Precise Market Insights
Precise Market Insights is a Sheffield-based market research consultancy dedicated to helping local businesses develop a deeper understanding of their target audience.
We specialise in uncovering the real behaviours, motivations, frustrations, and desires of your ideal clients — so you can market more effectively, communicate with precision, and attract more of the right customers.
Founded with a passion for human psychology, behavioural insight, and data-driven messaging, Precise Market Insights combines practical research methods with strategic analysis to give business owners a clearer path to customer growth.
From structured customer interviews to competitor positioning and content direction, our tailored consulting plans are designed to give you insights you can act on — not just information.
Whether you're a service-based business looking to refine your offer, a marketing agency wanting deeper customer intelligence, or a founder struggling to reach the right people, Precise Market Insights is here to help you turn research into revenue.
Contact
I'm always looking for new and exciting opportunities. Let's connect!
0114 312 2256